MRA Managing Today’s Supermarket

Managing Today’s Supermarket for Success Tomorrow

Date : August 8th & 9th 2019
Venue : MRA Training Room
Malaysia Retailers Association
A-11-11 & A-11-12, Tower A, Level 11, Menara UOA Bangsar,
No. 5, Jalan Bangsar Utama 1, 59000 Kuala Lumpur.

Jointly Organized by :

Overview

The complexities of the food retail can be very daunting. There are local players and international players; there are chains and independents; there are non-food stores selling food and food stores selling non-foods; and there are very large stores and very small stores. There are on-line customers and in-store shoppers. There is home delivery, click and pickup and home delivery. Yet they are competing for the same customers.

This comprehensive 2 days seminar is designed by supermarket practitioners for supermarket executives and teaches participants all the key and critical skills that are essential for supermarket success and more importantly its profitability.

Objectives

The course is proposed to provide knowledge and enhancement of basic supermarket management and marketing skills to executives working in the supermarket and food industry.

It is designed to incorporate all the key units and subject areas that a supermarket executive must learn and know so that he/she is able to carry out his/her job professionally and competently. The knowledge acquired in the 2 days seminar will also help participants to further advance and enhance their career opportunities to higher supermarket management positions within their company.

Programme Agenda

Who Should Attend

Supermarket owners
Senior Managers, Managers and Executives of supermarket companies
Merchandising managers and Executives of supermarket companies
Advertising and Sales Promotion Managers and Executives of supermarket companies
Supermarket Operations and Store Managers and Executives of supermarket companies

Programme Fee

MRA Members – RM2,600-00 per person
Non-MRA Members – RM3,200-00 per person
* Participation fee is inclusive of 6% SST.
* The program fee covers tuition, presentation and case materials, and lunch and refreshments.

HRDF Claimable

This programme is also supported by HRDF under SBL.

Programme Payments

Please make payment to:
Malaysia Retailers Association Alliance Bank Malaysia Berhad Account Number: 141 6700 1002 1873

Seminar Delivery

The seminar will be highly interactive with lectures, presentations and real retail case discussions. Copies of lecture notes and any additional notes shall be provided.

Registration Deadline

30th June 2019

Seminar Facilitator

Dr. Stanton

Dr. Stanton has with one of the USA’s best run convenience stores for many years, and has spoken at the National Convenience store Association (NACS) meeting as well as writing a number of articles in the NACS magazine on convenience store marketing. Dr. Stanton has addressed a number of convenience store including the Global 7-Eleven annual meeting in Hawaii. He has been elected to the European Retail Association in the Hall of Fame.

John L. Stanton has a Ph.D. in marketing from Syracuse University, and been in the food industry for over 30 years. He is currently professor of food marketing at Saint Joseph’s University in Philadelphia. Besides academia, Dr Stanton has also worked in the food industry. He has been Vice President of Marketing for an international coffee company, and worked in Germany working for Tengelmann, one of the world’s largest food retailers. Dr. Stanton was also director of research of an advertising agency and has consulted for many nationally known food companies including Campbell Soup Company, Procter & Gamble, Frito Lay, Florida Dept. of Citrus, Kellogg and others.

He has also spoken to many international food groups in Russia (Russian Fruit Juice Federation, Russian Grocers Association ), Germany (Tengelmann, European Fruit Juice Association, Hypermarket Association), Denmark (AC Nielsen trends conference), Sweden(AC Nielsen trends conference), Finland (AC Nielsen trends conference), Norway (AC Nielsen trends conference), France (Monoprix), Argentina Grocery Association, Uruguay (Agri-business Congress), Japan (USDEC Cheese conference), Brazil (ABRAS, APAS), Thailand (Fresh Food Association), Chilean Grocers Association, Colombian Grocers Association, New Zealand Food and Beverage Association, Mexico (Mexican Grocers Association) and Ireland (Musgrave, Spar, Food and beverage Association), Dr. Stanton has done programs around the world for the USDA FAS in places such as the Czech Republic, and Thailand.Dr. Stanton also completed a project in Estonia to develop a chain of grocery stores in Estonia, Latvia, Lithuania, and Western Russia for an investment group.

Dr. Stanton has a new book published entitled MOREStanton on Food Marketing and his books include, Stanton on Food Marketing, Success Leaves Clues!, Delight Me…The Ten Commandments of Customer Service, 21 Trends in Food Marketing for the 21st Century, 325 Ways to Make Customers Feel Like Your Supermarket Is Their Supermarket, Marketing Planning in a Total Quality Environment, Running a Supermarket Consumer Focus Groups and Making Niche Marketing Work (McGraw-Hill).

Further Information

For further information about this seminar, please contact:
Dr. Vincent Kong
Mobile : +6017 3243251
Email : vhsk888@gmail.com